The brilliant and inimitable Vincent Baker went to a horror convention and tried to sell horror role-playing games – and it didn’t work.
It seems like it should have been the ideal situation. Dread does a remarkably good job of producing a horror-movie aesthetic. Vincent is smart, personable, and experienced at selling games. The place was full of horror fans.
Aha, I said to myself. If Vincent can’t sell Dread to horror fans, something is going on here.
In fact, I think there are four things going on here, and all four are working against Dread becoming accessible to the mainstream.