Jailbreak the Patriarchy is a Chrome extension that swaps the gender of the Internet. Man becomes woman, girl becomes guy, he becomes she and her becomes his.
Here’s why this matters: because most of the time, we can’t see just how strongly gender affects our day-to-day experience. We have expected narratives for women to fit into, and schemas for what male behavior looks like. When those are subverted, we feel a sense of strangeness – and noticing just how often things feel strange, when genders are swapped, is a pretty good start to noticing just how much your own life experience is shaped by some of the same things.
Conceptual change only happens when people are confronted with experiences their existing concept can’t explain away. I hope that for at least a few people, Jailbreak the Patriarchy will provide experiences of that sort.