Gaming for the Next Billion

Check this article out!

It’s an interesting, if brief, piece about getting gaming experiences to the BRIC countries (that’s Brazil, Russia, India and China for those who don’t read The Economist regularly).  I’m particularly curious about the development of serious games for this audience.  That’s an unspoken part of why I’m committed to exploring the casual and mobile genres for serious games – because high-end PC games, virtual worlds and console games just aren’t going to reach this audience anytime soon.

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